Social Media Marketing
Social networking websites allow individuals and businesses to interact with one another and build a relationships and online communities. When companies join these social network or channels, consumers can interact directly with them. That interaction can be more personal and reliable for users than traditional methods of outbound marketing and advertising.
Social Media Marketing or Social Media Optimization has evolved as an important mix and match for search engine marketing and optimization.
Social Media Marketing or Social Media Optimization, means "the refining process of a website (optimizing it) so that it's awareness and content are easily spread through social media online communities by visitors and users of the website."
Social Media Optimization or Social Media Marketing (SMM) combines the internet marketing goals with social media web sites such as Facebook, Google Plus, Twitter, YouTube, Instagram, Flickr, MySpace and many others.